Projects & Insights

Deep dives into my projects, product strategies, and lessons learned along the way

Where Product Rage Becomes Opportunity Signals
Project
8 min read

Where Product Rage Becomes Opportunity Signals

Most product complaints disappear into the void. ICK treats every 'this sucks' as a market signal — users submit icks, AI analyzes for sentiment and opportunity score, and builders get a living dataset of validated pain points.

NextJSGeminiProduct Design
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From PDF Frustration to a Reading Reservoir
Project
10 min read

From PDF Frustration to a Reading Reservoir

Most note-taking tools have the same failure mode: you spend more time managing the system than using it. Kiwizdom is a block-based knowledge tool built around PDFs — highlight in-browser, attach comments, expand ideas in BlockNote, and build a searchable knowledge base.

ReactBlockNotePDF
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Smash or Pass. Finally, a Version With Rules.
Project
6 min read

Smash or Pass. Finally, a Version With Rules.

I built Smash or Pass to solve a personal problem — friends yelling at the screen with no structure or stakes. A real-time multiplayer party game with hot seat, guessers, in-game economy, and a Hear Me Out mechanic. Prototyped with Cursor, built for progressive complexity.

ReactFirebaseReal-time
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MoMoVie: Winning Strategy for 500K MAUs
Project
10 min read

MoMoVie: Winning Strategy for 500K MAUs

A case study of how our team revamped MoMo's movie ticket booking feature and won First Runner-up in The A Program's PM Challenge.

Product StrategyUX DesignMarket Research
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